> For the complete documentation index, see [llms.txt](https://ledsak.gitbook.io/docs-for-ledsak/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ledsak.gitbook.io/docs-for-ledsak/lead-management/all-lead/conversion-api.md).

# Conversion API

#### What is **Feature of Conversion API**

The **"conversion API"** allows users to seamlessly transfer lead details to Meta (Facebook) for further engagement, retargeting, or CRM synchronization. By clicking this button, users can:

* Send lead details directly to their connected Meta Business Suite.
* Improve campaign efficiency by tracking and managing leads in real time.
* Enable automated follow-ups through Meta’s ad system.

**Seamlessly Sync Your Leads with Meta!**

:thumbsup: With just change the lead stage, transfer lead details to Meta (Facebook) and supercharge your marketing efforts.\
**Enhanced Follow-ups** – Engage prospects directly via Facebook and Instagram.\
**Boost Conversions** – Leverage Meta’s powerful retargeting tools.

#### How to connect :  send meta with pixel ID and conversion API.

####  **Step 1: Get Your Meta Pixel ID**

Linking dataset ID and app ID

In Events Manager, there are two ways to link your app with a dataset:

* Select the “Data Sources” tab, find your app’s “Setting” tab and perform the linking.
* Select the “Data Sources” tab, in the “Overview” tab of your app, use the “Link to dataset” button in the “All Activity” section.

Once you complete the linking, the dataset includes the connected app.

#### Step 2: Access Token <a href="#access-token" id="access-token"></a>

To use the Conversions API, you need an access token. There are two ways of getting your access token:

* Using Events Manager (Recommended)
* Using your own app

**Using Events Manager (Recommended)**

To use the Conversions API, you need to generate an access token, which is passed as a parameter in each API call. Inside Events Manager, follow these steps:

**Step 1** - Choose the Pixel you want to implement.

**Step 2** - Select the Settings tab

**Step 3**. Find the Conversions API section and click on the **Generate access token** link under Set up manually, and follow the instructions pop-up:

**Note**: The Generate access token link is only visible to users with developer privileges for the business. The link is hidden from other users.

{% embed url="<https://prnt.sc/uYxh2l9AmbXe>" %}

Once you have your token, click on the **Manage Integrations** button in the Overview tab in Events Manager. In the pop-up screen, click the **Manage** button next to Conversions API. This will automatically create a Conversions API app and Conversions API system user for you. *There is no need to go through App Review or request any permissions*<br>

**Using Your Own App**&#x20;

If you already have your own [app](https://developers.facebook.com/docs/apps) and your own [system user](https://developers.facebook.com/docs/marketing-api/system-users/create-retrieve-update), you can generate your token inside [Business Manager](https://business.facebook.com/). To do that:

**Step 1** - Go to your Business' **Settings**.

**Step 2** - Assign a Pixel to your system user (you also have an option to create a new system user at this stage).

**Step 3** - Select the assigned system user and click **Generate Token**.

#### # Ledsak | Mapped them into ledsak with facebook Page:&#x20;

* Navigate to the Facebook integration page.
* Select **Page View**.
* Click **Conversion Settings** and map the **Pixel ID** and **Conversion API**.
* Distribute the CAPI based on Stage.

Guide Tutorial:

{% embed url="<https://www.loom.com/share/0be1b2dfbd0c47339463bc8f9f75f0b1?sid=6aa38f38-d4d6-4f1c-a368-0d446d00c6f8>" %}